Thursday, September 3, 2009

Somebody invented the Waffle cone...

Nothing fascinates me more than an entrepreneur—a single thought and or action that evolves from the secret ingredients of a dream landing on the streets of reality. It’s been written countless time that those who see it, believe in it and turn it into a winning season are blessed with a business sixth sense.



Is that true or can we all play to stay in the game?



New ideas come with jagged edges—suddenly feeling like you need a change is a great start but physically putting the fuel in your shoes is a completely different story because 98.9% of us have no clue how to design a workable ethic system capable of generating the revenue required to sustain a life and style.



Simplify the word entrepreneur: Who and what makes up the man or woman whose cup is half full rather than half empty? Modern day chance seekers and takers are everyday average people who’ve been shaped by the evils of Corporate America then tossed out like day old bread. You can erase a name off the company directory but you can’t eliminate that man or woman’s business day to day experiences.



Gaining access to a winning idea begins with self loyalty—being true to yourself invites the tips of your imagination to begin a journey that reaches into the community to locate every “T” that needs to be crossed and each “I” requiring a dot above it.



By watching we learn, through education we follow—with the right amount of desire, you lead.



One of the biggest mistakes people make on the vision quest to become the best is based solely on the energy placed on speaking only to those in the profession you’re trying to become part of. A cinnamon roll chef talking to another cinnamon roll chef generates unrest. You spend more time complaining about the downside of the sweet smelling business rather than locating incredible adventures in the imagination of a passerby.



I personally can’t stand talking about radio to students fresh from the pages of their educational outlets—you aren’t going to learn anything from me that wasn't taught to you in class. An interns studies need to be on the street trying to figure out what makes a radio listener tick.



Another mistake average Jimmy from down the street makes while fine tuning the forks leading to a newer company ladder to climb is holding onto the idea that presenting his craft for the world to sink their fingers into sounds fun. There’s too much to discover to actually label it a Wow Wow Wow adventure. You can’t place fun before the real stuff that matters.



More entrepreneurs will come from this most recent national financial crisis than any other time in American history. The best of the best are running free in the streets of everyday life and all of those lessons taught behind closed doors at Big People Are Us is going to march them into their proper places in history bringing to life a better product because the smaller business elected to put their employees first.



My brother Danny spent his fresh out of high school years working at a printing press in Montana—no stone went unturned, he learned everything while keeping a firm grip on the winning attitude of never saying, “That’s not part of my job description.” When asked, he performed. When not asked he still performed. When word was delivered the higher ego driven maniacs controlling the company were laying people off, my brothers everyday experiences gifted him with enough confidence to create his own printing company which later bought out the people who hired him fresh out of school.



That side of America still exists…



In the process of recreating it the seasoned professionals have gone silent which leaves many wanderers without proper education. Sure we could attend a technical college but what do they know…except the art of standing in front of a class room full of I want it now’s. I love my daughter to pieces; a Linguistics major from UCLA, the art of language is a beautiful thing to know until you attempt to speak the streets of a real America.



Whip out the book and pen and let’s start studying. The first rule to follow on your journey of formulating a success story is stop treating people like an encyclopedia. Before sucking the life out of a business professional add energy to your own gift of conversation by brushing up on the product you want to deliver. Look intelligent; come across as being focused and fruitful of new ideas. A great book to read is The Dictionary of Occupational Titles or visit bls.com.



Successful entrepreneurs have a sixth sense. That’s like saying a great martial arts Master must be from Korea or Japan. Anyone can fight but do they know what to do with their left hand when trapped by a much wiser competitor? How many seconds are we gifted with when the hold is tightly wrapped around our throat?



Utilizing the experiences of all people involved from the customer to the clients delivering the products that will lead to your cinnamon rolls being created, each path presented must become part of your process of study. You can’t suddenly call yourself a professional basketball player because you happen to get in six or seven games at the YMCA. I’ve been in radio for 30 years and still can’t land a full time daily radio show but if we sit down and talk about designing a successful radio commercial campaign that’s where we both have a win win situation…



If you’re out don’t count yourself out. Get back in the game…even if it means you become the teacher. In America...winning is the choice!



arroecollins@clearchannel.com

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