Thursday, February 4, 2010

Break free from pointing and hug somebody...

I do hereby declare today as being National Hug a Toyota Employee Day.



It wasn’t the receptionists fault. It wasn’t the accountants fault. Don’t point that nasty finger at the parts department, the mechanics, sales team, detailing crew and late night staff that restock the always free cup of hot customer brew.



A lot has been written, said and assumed and in the end judgment has come to the path of an incredibly large number of hard working and deeply dedicated American’s who are guilty through association and that’s just not fair.



My Native American studies teach: Watch very closely where you place your black magic…to know of its power is to experience its energy first hand.



So today is National Hug a Toyota Employee Day.



It took Thomas Edison 1,000 times to finally connect the right dots to light up a bulb—an object so intensely important to our continued survival and yet it still wasn’t and hasn’t been certified perfect because GE and other earth saving Green groups won’t stop trying to reinvent it.



If you want to complain about something…yank the chain of battery makers. In an age of need this, need that, have to have it right here, right now…the brain child behind our portable freedom continues to make billions off an object that can barely live beyond a fly’s life.



Complain about banks who service charge your every move then hand millions of dollars over to their decision makers as a way of saying thank you…and the best you got this past year was a dirty look from the boss after he handed you another stack of need by 3pm’s or else.



When did the New York City attitude take over our great nation of dreams coming true? Wait! I take that back…my stepfather is far from being an east coast monster yet he carries the same attitude of, “Don’t ever give me an excuse…success is looked upon as being my failure if you’ve elected to give me less than 500%.”



I love motivation but does it have to come in a ten gallon hate of intimidation? Constructive criticism is a weapon of mass destruction. Through evolution we’ve become a brick wall of dynamite and no one is worthy of being our personal McGyver physically fit to free you in the final seconds of what could easily be a solid, “I quit.”



Therefore it becomes natural to prey upon the headlines for anything, anyone or any company…a slight skip, flip, flop or stumble feeds your dried up river banks of fate and fear and allows you to think about something other than your own escape.



Television news is no different than Hollywood…every week a new adventure is released…which one is going to grab the most followers? As much as I loved Avatar—the thought of being number one seven weeks in a row is so 1980’s. In an age of constantly delivered new and improved James Cameron will never be great until he can deliver a sequel inside a two week period.



The only one who can break this habit is the image in the mirror.



I’d ask you to latch onto some heart healing reading deprivation but the newspaper and magazine industry is hurting too badly. I’d beg you to stop watching the news but in some cases that’s the only source of income for a station to stay on the air. Being that it’s almost Presidents day I could invite you to release some of your anger by chopping down a cherry tree but the Green House Effect is real and we need every leaf maker to keep reaching for the sky.



National Hug a Toyota Employee Day…its moments like this that we need Robert Plant and Jimmy Page to pop out of these computer screens and give us A Whole Lotta Love.



Missing from our vocabulary is, “I believe.”



We need a song that inspires, influences and opens the trail for better than a few covered wagons to make it across the open plain. Yes we can…got us nowhere…quickly. The good times of the late 90’s took us to the mountain top. Today it feels like we should be roasting hot dogs with a funny looking dude once compared to a snake.



Life isn’t like American Idol…there aren’t any phone numbers to call to land our unwritten chapters within the ranks of Hollywood week. Nobody’s talking about this weekends Super Bowl. Not even the class clown who walks around the office begging for five dollar bets.



Are we living the style and standard once chartered by the Romans held at the moment their giant Coliseum became nothing more than a weather beaten shell? If that is the way all too many of us have predicted then we’ve got to be like the Greeks whose ruins are resurrected statues that symbolize a hard fought victory.


That's not going to happen!



We are the Vikings who relied on manpower alone to shape those ocean waters into paths that led mankind to a better time. We are the Crow Nation of Montana whose journey started out as an unsupported walk in Wisconsin where a leader stepped up and out, leading his people and followers through 100 years of struggles over to the Big Sky Country, down to Tennessee then back to Montana only to face Custer. Ask any elder of his travels and he will tell you the true star of their show isn’t the Chief or fearless warrior but rather the teen and younger that made the moccasins that protected their feet.



National Hug a Toyota Employee Day…because one day soon they’re going to make your life one smile brighter and three steps easier to carry. I believe in everyone who makes that company a leader.



arroecollins@clearchannel.com

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