Tuesday, February 2, 2010

The world is becoming flat....

I’m going to do something different today, a pinch of salt and a shake of pepper that normally doesn’t play out inside the constantly changing chapters of everyday living. Like Pink on Sunday nights Grammy Awards I’ve elected to be lifted above the safe zone to catch a passing breeze that’ll turn everything written into a tailspin.



Today…we’re going to live in the past.



Whoa! That’s dangerous talk! Tapping out such lettering to make up sentences on a faceless computer screen sends waves of unexpected bewilderment toward the invisible channels that make up a writers wandering imagination.



Artist Way author Julia Cameron isn’t a fan of keyboards and the towers connected to their memory making banks. The act of writing entails more than the involvement of making sure your pinky fingers are placed over the letter A and the semicolon—to write is to conduct like the leader of a colorfully vibrant symphony. From the moment he or she raises their hands, the bodies participation is captivating not only to the audience but as a leader he’s sucking more wind out of the horn section because their passion of performance empowers the presence of origin.



Writing is no different—the fun of pasting thought to a once living tree is found in the way an author takes from their personal past and draws the reader into the picture being painted by a mind, body and soul they’ll never meet but through the gift of sharing conversation by a medium called word play…your imagination dines with the fine flavor of escape.



My favorite television commercial right now takes a single sentence and paints our lives forward. Nationwide Insurance gained control of the present by putting a solid label on the current economic conditions of the world—while elected government leaders and lawmakers continue to skate around the issues of hard times, Nationwide holds nothing back…it is The Great Recession. Those three words alone tell me…ok, let’s do something about it.



This entire journey has been nothing more than a politically correct play on words based on the feeder lines connecting us to other recessions. Financial advisors are the new Medicine Man, their only job is to keep their eyes firmly locked onto the future but the only way they can do it is to live in the past—constantly comparing this trip, stumble and fallen tale to the events that unwrapped in the early 80’s which later led us to this nations greatest growth ever.



The Great Recession has silenced the greatest shape of communication given to American’s—freedom of the press. Powerful investigative reporting is just as much a figure of the past as filling your gas tank then walking into the store to pay for it. There will never be another Watergate leak and or PTL scandal uncovered because today’s readers not writers want single sentences.



Books will soon be like compact discs…fads that gained more than fifteen minutes of fame. Barnes and Nobel is now selling a digitized device that’s easy to hold, stores in your purse or pocket and contains enough memory to hold 500 or more books. Combine that with Apples new I-Pad and what we’re being given is the birth of where were you when…



I’m looking forward to this new shape of technology because it opens the door for writers to be…without having not to be. Thanks to You Tube and My Space, music has regained its strength as the voice of the people because it’s no longer impossible to push your material past record reps and pigs that spend way too much time making promises they can’t keep. Mariah Carey wouldn’t be where she is today if the roots of her success didn’t have a record company president intertwined in the puppet strings that keep her straight up and not hung over. Music is no different than walking into Sears…there’s always a salesperson waiting to put more in your shopping cart and Mariah’s early day adventure is no different.



The past is happening right now.



2010 will become that single 52 week period that all things wrong will locate their right—which will invite lasting impressions. We’re currently standing on the edge of a horizon that could easily be compared to the first cell phone that didn’t weigh three pounds or come in a black box you carried around. American culture will look back at the first ten years of this new millennium and laugh at the products that were introduced because 2010 is the year they’ll begin to become better.



Actor/director and camera pitch man Ashton Kutcher doesn’t spend his days scanning scripts for odd ball deliveries for a movie. His current ambitious adventure is hosting open forums with writers and producers to convince them to begin the process of entertainment change—don’t be silenced by television networks and cable channels who assume they know what consumers want to watch…be brave and make a wave—create an internet connection that allows viewers to watch on demand via their Ipod, laptop or at home on the flat screen. Pay as you see.



Time Warner Cables introduction of starting a television show over after it’s been on for several minutes is a brilliant step in servicing their customers. I love Public Channels who split their digital signal into four parts giving variety to someone wanting something more than a cheap laugh. I can’t wait until local TV gives us the same—I won’t have to rely on CNN or Fox. Just go to Channel 2 A for sports, B for weather and C for comedy.



Those connected to HD radio already know of this process. Not only is it free but its incredible to hear deeper cuts and or more danced up versions without having to sink another $17.99 into a compact disc you really didn’t want but because it won a Grammy…you aren’t cool until its cover is blazing inside your collection.



The past is now…what we see today will be gone and this particular page will be the one following generations will turn back to. They'll point fingers and laugh…

What are you doing to participate?



arroecollins@clearchannel.com

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