Take fifteen steps back and view the number of people who judge their lives and times on the enormous amount of items they’re “Without” rather than taking a moment to locate the treasures found “Within.”
Within and without are what make up the circles we chase.
We hear it everyday, “I can’t get where I’m going without that tool?”
“I can’t achieve your goals without support!”
“Without you by my side there’s no hope for the future.”
If I elected to use “Without” as an excuse during the budding years of my commercial production career I can’t imagine how Fred Story would’ve reacted. The levels of performance he presented served as inspiration rather than destructive criticism. Meaning, his everyday outlook on success didn’t feature a platform for people to use as an excuse not to do what was expected…you were given permission to be creative.
We could go way deeper into that thought…look at the universe and how it came into being what it is today. The outer purpose of the universe is to create form while experiencing the interaction of form. The inner purpose is to awaken its formless effort.
Through expanding and contracting there’s growth. When you allow yourself to be pulled and pulled…you don’t physically snap, the presentation of your performance becomes stretched and out of shape. If put in uncomfortable situations too often, chasing dreams no longer carries weight—therefore we run away from anything that might physically change our lives for the good.
Muscles were made to bend, stretch and break…how many times during an average week do you feel like you’re three to five different people? The weekend arrives and you’ve got one hour to do something for yourself…suddenly Saturday becomes Sunday night and nothing came into play. It’s completely natural to toss that King of Hearts into the pile with higher hopes of clutching an Ace of Spades. Sadly, it's you who pays the price.
We give and give in the name of being accepted. It hurts like a bad monkey bump when you can’t live up to someone else’s expectations. The first thing we shoot from our lips, “I could’ve been but I was without.”
Fred Story took the time to listen not only to the clients but to the producers that made up his team. He educated the staff to build bridges toward radio listeners that never took the time to see eye to eye with the true purpose behind commercials. Not even Oprah Winfrey’s highly touted book The Secret could pinpoint the proper journey.
Everyday I live by one rule: Commercials are the link between your current life and the better life you could be living.
By eliminating “Without” from your vocabulary, you’re given a reason to look within. If we took more time to listen, the end result would be better living. Going inside the core of your dreams, the words you speak and the energy you create…the destination of your next step will be in the direction that not only puts you in better control but makes you a leader for those who sit around assuming they can’t be who they want to be “Without” blank, blank, which is nothing more than a dirty old For Sale sign that screams I’ve allowed my life to be out of control.
How many coworkers spout their stuff on a daily basis believing their view of the world is much brighter and there’s no better way to gamble with success than to do it their way? I love a good leader, especially when leading from within makes the team stronger than what it was five minutes before the meeting began.
In an age where companies are struggling and families are failing—being without tends to be the single element that keep countless amounts of success stories from becoming a reality. Reality is a unified whole. I didn’t say hole. I wrote whole.
Only on earth the sun elects to rise then set. Outside this shell and or education…in space it doesn’t budge an inch…it’s the planet that moves. Where are you in the picture? How many friends can you count that openly admit they’ve located tremendous amounts of happiness being away from the daily grind of out of control bosses with demands too big to fit into book stores? Cutting back has made them happy and worth being with. Gain the courage and bluntly ask…are you without or did you travel within?
Fred Story never seemed to be without an idea and or solution to any situation that unexpectedly came from far away places. Looking within made him the greatest production coach of my twenty five years in Charlotte and the only way to thank him is to continue dedicating my life to making sure clients reach radio listeners who are focused on one thing: a better way to live.
Stop and listen to the commercials sometime…what you think you’re without can easily be filled with something one of these commercials is offering.
arroecollins@clearchannel.com
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