Thursday, April 14, 2011

Is it the world we wish to conquer or the thought of having a better day than yesterday?

I spent a long time on the cell last evening grilling the phone rep about Social Media and its impact. Lucky for me, I digitally bumped into a nerd.

Talking with me is never about your mother and father or did you feed the cats and dogs? Once away from these four radio walls my imagination instantly locks onto the rebirth of communication in this nation.

I don’t want to know how technology works; the mad scientist within feeds off the energy generated to learn why it’s working.

The author behind the book Tribes Seth Godin calls this generation the most powerful ever claiming a single person has the physical ability to change an industry, declare war, and reinvent science, politics and technology.

Take that Grandpa!

Seriously…how much longer before AT&T and Verizon devise a machine that’ll allow my deepest wishes to reach through a computer screen and hold my long lost Maltese puppies? Digital pictures just aren’t doing it for me. For that matter neither are the songs my heart once dubbed all time favorites.

Technology has made it too easy to latch onto what gives us an instant crank in the love department. When life turns me inside out and its time to re-center the vision...within seconds the cell phone connects me to Love Hurts from Nazareth, Living Thing from ELO and Mad World from Adam Lambert.

Sadly…getting too much of the past erases the incredible memories while replacing them with newer events like, “This was the song that was playing while I was driving by a Circle K and noticed gas was 6 bucks a gallon.”

What used to recreate memories and or moments that replanted the seeds of a tear in the corner of your eye has been replaced by an addiction to want it, get high off it, abuse it then make more.

How much technology is too much? Will we ever hit a point when having a whole lot of texting, talking and video Googling becomes a relic quickly shoved into an invisible terabyte carrying case located somewhere between the United States, India or Saturn?

Such horror keeps people away from becoming part of the Social Networking corner of the squared circle. Seth believes having a serious lack of faith in the present transportation of information leads to failure. Nobody likes change and we spend more time and money trying to prevent it rather than welcome or encourage it.

Seen the news lately? It was Social Networking or better yet Google that helped usher in new leadership in Egypt. The government shut down everything until Google stepped up their game and made mass communication available to and from a nervous outside world. It was freakishly way too easy.

There are more people on missions today than any time in world history. How can there be a one world government when there are billions and billions of fingerprints being left on computer keyboards every second of every day?

New ideas and fresh steps; a physical difference is put on display during each tick of a wall clock. What once required weeks and months to get the word out is tap, tap, tapped into motion then click, click toward accept.

Godin keeps us straight by reminding Social Networkers to remember that everything you do is being watched by you know who. Computers, cell phones, IPads and Xoom’s are the new magic and witchcraft. With so much communication taking place heretic-isms have inspired worldwide hunts. Such actions haunt every reason to invest in the future.

Sometimes I wonder if maybe I should just stick to talking about Mom’s and Dad’s instead of asking computer geeks what they think. Maybe they like talking to me because it really gets old discussing what should’ve happened on a 1960’s episode of Star Trek and with shows like Big Bang Theory on the flat screen…I’m shocked the nerds haven’t blasted CBS for stereotyping this rare but fascinating breed of human.

Do you think the monkeys at the zoo look at us and say, “Must be from your side of the family. Wait! Let me toss some poop at them and see how they react. Damn it! It’s my cousins kids!”

I will always believe in you first…

arroecollins@clearchannel.com

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