Wednesday, June 29, 2011

Pre-programmed robots...

Master Harris is relentless in his way of training a growing martial arts mind, “If a goal is to be met one must learn to master one thing.”

Set free like wild monkeys on this modern path of multi-task or be fired, it’s extremely difficult for the current state of the human mind to think of itself as a single source of energy. As you’ll see in the soon to be released Tom Hanks/Julia Roberts film Larry Crowne; to be a master of one ability fuels a corporation’s lack of truly viewing the talent only to recognize their commodity as being an object no longer worth investing in.

Albert Einstein wrote, “Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”

And today Albert would be standing in the unemployment line.

Gandhi said, “All of your scholarships, all your study of Shakespeare and Wordsworth would be vain if at the same time you did not build your character and attain mastery over your thoughts and your actions.”

This isn’t bragging nor are we having a teenage who can pee the farthest contest but I’m physically amazed at the enormous amount of time and money Clear Channel Media spends on educating their massive amounts of employees. Like Gandhi explains, in the moments that follow the information being shared it’s ultimately up to the student to master the art of participation.

When you eliminate ego…who today is a master at their craft?

In martial arts we’re trained to strike, block, kick and move in ways that theory says will dominate the aggressor but if a battle rolls to the ground inside the depths of twenty seconds which part of the Master Quest did you fail to study? We are the generation trained to quit. We’ve allowed everyone to have second and third choices. Stand in line at Wendy’s, McDonald’s, Wal-Mart, Home Depot and Kohl’s; you’ll fall witness to amazing amounts of careless decisions with the attitude of; if I don’t like it…they’ll take it back. You don’t need a receipt!

In Richard Andrew King’s writings The Black Belt Book: The Secrets of a Martial Arts Master, he exposes two sides of mastery: External involves skill while internal gives you permission to slay the beast and or fear of their being. Unless both sides are recognized for each of their separate energies everything you are…is nothing more than a secret to the self you’ll become tomorrow followed by the next day and so on.

No day passes that each of us don’t face challenges; image, courage, discipline, persistence, unworthiness, weakness, self confidence and procrastination… What’s your weapon of choice? How will you slay the beast?

Richard claims you should challenge them head on; in doing so you develop a great sense of accomplishment and centeredness.

External mastery is the act that occurs when it involves other people and situations. How do you handle yourself under tremendous amounts of pressure caused by holiday workweeks when everyone not even the boss wants to participate but inside you know there’ll be failure if someone doesn’t put focus into play?

I’ve lectured to hundreds of future Broadcasters and calmly pointed out that it wasn’t their decision to participate with human thoughts projecting from car or computer speakers. Like Eric Clapton and Eddie Van Halen something in the universe shouted so loud that one morning they woke up and began to listen. Then I pop reality out of its box, “What if you’re the person on the air during a massive earthquake or more planes leap toward American buildings? What if a tiny nation designs a weapon of mass destruction and it requires 45 minutes to reach our shoreline? Are you the Broadcaster that remains to help educate a listener’s next decision or do you fold? If you feel as if you can’t handle the pressure of accepting what a real Broadcaster might be asked to do…Taco Bell is looking for a window order taker…and it comes with a really cool microphone.”

Let’s return to Mr. Einstein’s quote: Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.

Multi-tasking is what human’s do not owls, dogs, fish in a backyard pond or your neighbor Mike who’s ability to grow perfect tomatoes has turned into a jealous machine of envy. Through multi-tasking identify your skill then master it. I love being on the air sharing stories about your favorite musicians and crafting unique ways to say it’s going to rain. But I’m not a master at it. I’ve mastered the art of listening to radio commercials that don’t work then feel tremendous guilt knowing the company wasted their money on something people instantly tune out.

Commercials connect lives…I’ve yet to meet the human that doesn’t want to better their current situation. The right commercial turns fantasy into reality. Why do commercials force you to look a different direction? If you can’t relate there’s no reason to stay. I don’t believe in comedy. It doesn’t exist unless the person sharing the story has developed a relationship with the listener by way of relating. The best salespeople on earth are comedians; it cost 30 bucks to catch them live, you gotta buy drinks and finger food then you sit and listen to them share their stories. Time is money and you stayed to watch the entire performance. Laughter can only happen if you relate. If I’m talking miles above your head…now you know why I’m not a full time jock. I’ll never change.

Master one thing while participating with multi-tasking. Be you by putting yourself in the master’s shoes. You are not employed by XYZ. You are self employed and your current position at that place you zip off to everyday is your best client. Be a great salesperson and make that relationship strong and more importantly worth investing in.

Master Harris is brilliant at teaching future martial artists but I’d never ask him to bag my groceries. Not because he can’t…such positions should be performed by those who’ve mastered it.

I will always believe in you first…

arroecollins@clearchannel.com

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