Wednesday, June 1, 2011

Seriously? Really? Who are you going to blame tomorrow?

I foresaw the future but it took nearly twelve hours to recognize its footprint on the weathered path to which I chase.

After attacking the muscle groups designed to inspire legs to carry the weight of fifty people or more then a grueling hour long boring as hell heart wrenching treadmill adventure…the unforeseen vision was put into play. Sweaty, stinky, workout clothes more damp than Lake Wylie I entered the men’s locker room, ripped off the padlock and for some idiotic reason dropped it and my ear-buds into the front pocket of my pants.

Within twenty minutes I torched the alternator on the car…thanks to AAA it was hauled away.

A new Wednesday begins and it suddenly hits me while driving the P.O.S. backup wheels to the radio station, “Cr** I can’t workout tonight! I don’t have a lock! Wait! I put it in the front pocket of yesterdays jeans to which I put near the door so I wouldn’t forget it.”

I foresaw the future and had no clue it was being performed. Ta dahhhhhh! Free tickets! Get your free tickets to another show right here!

Junk like this happens all the time to every one of us…most of it moving silently through the chapters we write. If we analyzed every breath we took; the entire world would still be counting money on Chinese abacus created in 1200 A.D.

But you know me; there’s no fricken way I’m gonna let this go. There are three things that might have occurred here:

1. Old fashioned good luck
2. The Dalai Lama teaches that we’ve lived this life before. The more we live the more we’re able to foresee the arrival of things that can’t be explained.
3. I’m totally stealing this from the Charlotte Bobcats latest promotion; prepare today own tomorrow.

As much as I believe whole heartedly in the first two; the very fact that a major franchise hoisted into play by basketballs greatest player Michael Jordon has adopted a Twitter-like Social Network moment of inspiration to sell their vision of a fast approaching new season is absolutely without a doubt a marketing landslide victory.

Less than a month ago Bobcat’s President and Chief Operating Officer Fred Whitfield unveiled the NBA team’s new campaign saying, “Our owner is committed to building a franchise that competes for championships year after year. But it’s more than just talk, there’s a process and a method that all started this past February as we collected assets like young talent, draft picks and cap space. It will take time but the work we’re doing today will pay dividends to our fans tomorrow.”

Prepare today, own tomorrow.

Being a martial artist has taught me how to be aware of everything within the circle; subconsciously the mind and body were preparing for the elements unveiled in the next twenty minutes. It doesn’t say I once lived this out. I didn’t pull a rabbits foot from my pocket.

Prepare today, own tomorrow are only words; leaders don’t incubate, they incorporate people by way of turning thoughts into motion. The act of moving forward requires fuel and the Charlotte Bobcats have aced in our nations need to recover.

Plant the seed then watch a field of wild roses grow.

The front page of the USA Today Business section spoke in a language we all know, “What’s keeping this country from growing when the experts claimed the recession was over two years ago?”

Some argue that its greed while others become seriously red in the face shouting, “Socialism!”

Seriously? How about lazy?

We all know someone who knows someone who has a friend that’s collected every possible unemployment check because it beats having to pull off a late night shift at Burger King, Food Lion or Wal-Mart.

Not prepare today, someone owes you tomorrow. The only person that owes you something is yourself. You deserve to have the very best of the best but to get it you not your former boss or the Untied States Government have to be prepared to take on an unpredictable, completely undecided, always a pain in the a** day tomorrow. To prepare for it…it’s your minute by minute challenge to invest time in being aware of everything within the circle.

When was the last time you took five minutes out of your drive to locate freedom to recognize every piece of the pie? Rather than complain about the car dealership that sold me a car with a bad alternator I took the time to get to know my AAA wrecker service driver.

I wanted to know how he dealt with the 90 degree heat of a Carolina summer day. He works out in his AAA uniform complete with heavy leather boots outdoors under the sun. It prepares him for the elements. He’s conditioned to find success during a time when those in need are depressed and mentally not in shape to deal with reality.

Prepare today, own tomorrow.

As the production department head of five stations I’m often labeled a way out there in left field jerk for taking the time to physically care for every piece of sound that vibrates your speakers between the songs. I spent my three day Memorial Day Weekend studying the habits of every radio station I could pick up because somewhere out there is the needle in the haystack. We’ve been trained to zoom past commercials on television; in radio listeners still have the power to punch the dial. Prepare today, own tomorrow means the journey toward the perfect radio commercial that doesn’t sway you away is the horizon I chase. Now teach it to up and coming Broadcasters that think hosting a morning show is the pot of gold at the end of a rainbow.

Prepare today, own tomorrow. I love the Charlotte Bobcats for grasping onto a lyric that not only affects but infects every walk of life. You can’t be a champion if you let life happen. Success comes with preparation.

I will always believe in you first…

arroecollins@clearchannel.com

No comments:

Post a Comment