Friday, March 8, 2013

Pictures Of A New Book: Part Thirty Two

I recently spent some time interviewing nationally recognized comedian Jim Norton. First question out of the box, "How much longer before real writers of comedy grab hold of nightly sitcoms?" Final question, "What goes through a group of comedians minds backstage before being called out?" Face Book and Twitter have turned the art of individualized writing and expression into avenues of bitching. It's totally human to be attracted! Without having to fork out four bucks for a People Magazine...you've got something to compare your life and style too. The problem with turning your writing habits into a "product" is a serious lack of willingness to invite others to the party. Collaborating has always been the key to success. I love Michael Jordon but even he knows it took the "entire" team to make him the greatest player on earth. Bon Jovi is the collaboration of Jon and Richie Sambora. The group Boston wasn't really a group. It was the dou of Tom Sholtz and Brad Delp. Author Mary Karr wouldn't have made it to HBO without agreeing to a screenplay collaboration. Her recent teaming up with Country Music great Rodney Crowell opened her poetic soul to a newer wave of impression. My first six books were written by me. Edited by employees. My current adventure "Scrambled Eggs" is being written differently. A less ego, more available to speak about, share with, listen to your views approach. While still having the writer's courage of saying, "Hmmmm let me digest the constructive criticism and get back to you." Mary Karr's wisdom to writers is simple: Ever tried. Ever failed. No matter. Try again. Fail better. As much as you want to believe it's an old fashioned date with setting yourself up for failure. I find myself agreeing with her honest, ego-less, available approach. In the world of advertising. The most difficult part of getting the message to move people isn't the use of vocal inflection but rather the construction of better sentences. The advertising world is currently controlled by clients that have no clue how to reach an invisible audience. I would never walk into a restaurant and expect to cook my own meal. Advertisers are allowed to control what is and isn't commercial copy. Commercial copy without leadership is a serious waste of money. Mary goes on to explain, "Most bad writers are very confident." That's an eye opener. Or is it? How long does it take you to drop a Radio station from its dial position? How many books have you read lately whose chapters are shorter? Come with titles that act as stopping points? Feature less depth and more Face Book comparison? This time around. Being a Daily Blogger plays a major role in how my new book Scrambled Eggs will be delivered to readers. It's a collaboration of everybody I am. The poet, producer, musician, copywriter, blogger, interviewer, on-air radio talent and guy who thinks too much in heavy amounts of horrible rush hour traffic. And believe it or not... we are all getting along. I have the courage to convey to a business owner, "Hey... how long does it take you to tune out of a Radio commercial?" Their reply changes the surface of their game plan toward advertising success. Radio sales reps don't like me because of my passion to put the writer ahead of all things created. Now back to the original paragraph of this entry: Nationally recognized comedian Jim Norton was asked, "How much longer before real writers of comedy grab hold of nightly sitcoms?" His reply, "I can't write drama." To which I responded, "I've seen you on stage. You have an incredible way of pulling people too you. That's a full understanding of how drama works." Final question, "What goes through a group of comedians minds backstage before being called out?" They pee... The photo featured is my writing hand. This collaboration with a writing instrument has put words in the eyes of readers in Russia, Korea, France, Butte, Montana and on the flatness of my Radio station computer screen. As for writing better Radio commercials? Accept the idea that 98.3% of what is being offered to clients will be a revision. What you know as a communicator is a gamble to those purchasing time. For there to be better Radio commercials the writer needs to begin the journey of building a relationship of trust with the owners of business willing to sacrifice money for sound.

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