
Friday, March 29, 2013
Pictures Of A New Book: Part Thirty Five

Thursday, March 21, 2013
Pictures Of A New Book: Part Thirty Four
Brave but stupid. Fun
but still too much toward the invisible.
No matter what I write. How it's
presented. The end result of nearly
everything punched into the well worn nubs of a computer keyboard is another
person's opinion.
I'm a sucker for it.
Art gallery shows in cities where I couldn't defend or better sell. Radio shows controlled by nationally known consultants
and brilliant programmers spouting, "Do it this way. Now try this.
I know what I said but let's twist it again then again."
Often described as constructive criticism; calling a spade a
spade...the expression is still an opinion.
I've decided to change the name of my Blog from Blah Blah
Radio to Scrambled Eggs. Yeah... kind of
sort of after my new book of the same title.
The more pages that seep from these fingertips the less radio plays in
the multitudes of performances I'm required to put on. Radio is 1/1000th of who I am. It doesn't deserve to infect the flow of oil
scooting through my engine. It's just an
envelope connected to a hundred thousand more.
Which is why as a writer I've pushed myself toward
separating the Blogs. Instead of
crunching spiritual speak next to Rock Jock talk. Why not give the interviewer his own envelope? The writer acts like a teenager so it's time
to give him his own room.
It's a test. A view of
where readers are and how they move. I'm
searching for something that may not exist but when I find it. I'll do everything within my writing power to
share it.
I host five Blogs.
1. Unplugged And Totally Uncut
2. Connecting Road:
The Preacher And The Poet
3. Rock Jock Talk
4. Scrambled Eggs
And one that's totally anonymous. The authors identity isn't important.
It's not ego! I'm a
Broadcaster. Rarely if ever do you find
Hip Hop on a Country station.
I hosted a five hour lecture this past Monday. A huge room blessed with performers claiming
to have been personally called by the Radio Gods, "Love ya mean it but
your energy and wild imagination is needed on the radio."
I love hearing their stories! No two Broadcasters come from the same mold. Each journey has been shaped by a passion. It could be a brilliant play on a football field to a guitar riff that refuses to cut free of your desire to be. Real people conditioned to believe they're the answer for Talk Radio. Shy peeps with no switch to crank up their vocal strength whisper, "I don't know what I want to be."
After each story. I
stood there carefully trying to come up with a leverage.
Motivate.
Connect. Leverage. I live it.
I breathe it. To help. To fine tune.
To blend, mix and shake up.
Instead of saying, "You are brilliant! You're going to be stars! I will hire you tomorrow!"
Nope.... I chose to
put the writer ahead of all things, "Are any of you Blogging yet? The new age of Broadcasting is
connecting. Radio and TV motivate. As a Broadcaster in a community that's chosen
to support you...you've got to have leverage.
You have to write every day. Find
your listener. Know who is
watching. Live through their
experiences. Get the attention off you
and figure out what the hourly change in language is."
Not even a golf clap.
No dull roar. Mumble. Snicker or someone wanting to take a
break.
"Millions of people have been convinced that radio and
television are where they need to be. Yet
top dog researchers and satellite addicted music nuts have labeled the industry
dead. Those bastards can still be
reached. Through your writing. It's still Broadcasting!"
I challenged them to begin a Blog. Share your story! Talk to the 999,999 other people trying to do
what you've set out to become.
Not even a golf clap.
No dull roar. Mumble. Snicker or someone wanting to take a
break.
No matter what I write.
How it's presented. The end
result of nearly everything punched into the well worn nubs of a computer
keyboard is another person's opinion. I'm a sucker for it.
The photo presented is a snap shot of my writing from the
2nd grade and beyond. It was once neatly
placed in boxes in Montana. Until the
day I had ten minutes to race to the attic of my parents house and stuff as
much as I could get into a suitcase til overflowing.
I'm convinced that this is what it looks like inside a computer's
memory system a wishful terabyte wide.
Thursday, March 14, 2013
Pictures Of A New Book: Part Thirty Three

Friday, March 8, 2013
Pictures Of A New Book: Part Thirty Two
I recently spent some time interviewing nationally recognized comedian Jim Norton. First question out of the box, "How much longer before real writers of comedy grab hold of nightly sitcoms?"
Final question, "What goes through a group of comedians minds backstage before being called out?"
Face Book and Twitter have turned the art of individualized writing and expression into avenues of bitching. It's totally human to be attracted! Without having to fork out four bucks for a People Magazine...you've got something to compare your life and style too.
The problem with turning your writing habits into a "product" is a serious lack of willingness to invite others to the party.
Collaborating has always been the key to success. I love Michael Jordon but even he knows it took the "entire" team to make him the greatest player on earth.
Bon Jovi is the collaboration of Jon and Richie Sambora. The group Boston wasn't really a group. It was the dou of Tom Sholtz and Brad Delp.
Author Mary Karr wouldn't have made it to HBO without agreeing to a screenplay collaboration. Her recent teaming up with Country Music great Rodney Crowell opened her poetic soul to a newer wave of impression.
My first six books were written by me. Edited by employees. My current adventure "Scrambled Eggs" is being written differently. A less ego, more available to speak about, share with, listen to your views approach. While still having the writer's courage of saying, "Hmmmm let me digest the constructive criticism and get back to you."
Mary Karr's wisdom to writers is simple: Ever tried. Ever failed. No matter. Try again. Fail better.
As much as you want to believe it's an old fashioned date with setting yourself up for failure. I find myself agreeing with her honest, ego-less, available approach.
In the world of advertising. The most difficult part of getting the message to move people isn't the use of vocal inflection but rather the construction of better sentences. The advertising world is currently controlled by clients that have no clue how to reach an invisible audience. I would never walk into a restaurant and expect to cook my own meal. Advertisers are allowed to control what is and isn't commercial copy. Commercial copy without leadership is a serious waste of money.
Mary goes on to explain, "Most bad writers are very confident."
That's an eye opener. Or is it? How long does it take you to drop a Radio station from its dial position? How many books have you read lately whose chapters are shorter? Come with titles that act as stopping points? Feature less depth and more Face Book comparison?
This time around. Being a Daily Blogger plays a major role in how my new book Scrambled Eggs will be delivered to readers. It's a collaboration of everybody I am. The poet, producer, musician, copywriter, blogger, interviewer, on-air radio talent and guy who thinks too much in heavy amounts of horrible rush hour traffic.
And believe it or not... we are all getting along.
I have the courage to convey to a business owner, "Hey... how long does it take you to tune out of a Radio commercial?"
Their reply changes the surface of their game plan toward advertising success. Radio sales reps don't like me because of my passion to put the writer ahead of all things created.
Now back to the original paragraph of this entry:
Nationally recognized comedian Jim Norton was asked, "How much longer before real writers of comedy grab hold of nightly sitcoms?"
His reply, "I can't write drama."
To which I responded, "I've seen you on stage. You have an incredible way of pulling people too you. That's a full understanding of how drama works."
Final question, "What goes through a group of comedians minds backstage before being called out?"
They pee...
The photo featured is my writing hand. This collaboration with a writing instrument has put words in the eyes of readers in Russia, Korea, France, Butte, Montana and on the flatness of my Radio station computer screen.
As for writing better Radio commercials? Accept the idea that 98.3% of what is being offered to clients will be a revision. What you know as a communicator is a gamble to those purchasing time. For there to be better Radio commercials the writer needs to begin the journey of building a relationship of trust with the owners of business willing to sacrifice money for sound.

Friday, March 1, 2013
Pictures Of A New Book: Part Thirty One

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