Having….it. You know….it! That little bit of “it” that becomes “Thee thing.” Not just anything, being hotter than hot like the Jonas Brothers is a cool fad but having “it” is something special like Miley Cyrus who lately has been losing her “it” while Taylor Swift seems to be gaining...it.
People naturally think they have…it. Who better to uncover…it…than television?
While Paula Abdul fumbles her way through clothing compliments on American Idol, Simon Cowell scrapes the inner soul of each being as if to be wading in the wonders of undiscovered “it.” They’ve only been right twice; Kelly Clarkson and Carrie Underwood. Taylor Hicks doesn’t have….it. Neither do Jordon Sparks and David Cook. You can release songs all day but that doesn’t guarantee you…“it.”
So You Think You Can Dance, Dancing with the Stars, America’s Got Talent, Hells Kitchen, Donald Trump’s Celebrity Apprentice as well as Star Search and the 1970’s summer long dance contests on American Bandstand…peel away the layers of the banana and it’s nothing more than Hollywood…it…ambition.
Having “it” wasn’t born in the USA. The Beatles and Rolling Stones continue to have…it. Australian actors Mel Gibson and Hugh Jackman have….it. The President of the United States has been accused of having…it.
But what is…it?
What’s made Heath Ledger, Curt Cobain, Marilyn Monroe, Princess Diana, Elvis Presley, Mother Teresa, Pope John Paul and The Marx Brothers the captains of the…it…ship?
Locating the…it…on a path of millions of unemployed could land you better opportunities inside an extremely tight Corporate America and/or in a field of choice but with firmer legs to stand on. Putting wit with you…it…could fit but what if having…it…keeps you from getting…it?
Alec Baldwin is a brilliant actor…he doesn’t need to be…it…because Tina Fey is currently the big…it…since Mary Tyler Moore? For you to evolve into a better player on a field of oversaturated resumes are you willing to taking the padding out of your path in the name of being served whatever success is available?
Outside the world of fame and fancy limousines exists a world required to press to the flesh daily…be it at a mall store, family restaurant or a tax accountant lost somewhere in Illinois, it’s a constant grind to personally locate the proper ingredients connected to having a common job…it.
The idea of learning how to communicate your ideas in a skillful manner so others listen is lost somewhere in a book you purchased ten years ago. As for becoming memorable in the thought process of others…it’s ten times easier to catch Oprah or Dr. Phil whose special guests put focus on getting an inch of attention from someone you love. What about specific tactics to keep someone’s attention and communication tools that keep your message positive? Whoa…stop right there, thirty years in the broadcast industry and conveying a positive message is the number one reason why people kick me out of their backyard whiffle ball games and keep me from petting their dog.
Being positive creates one mindset: I’m not in the mood for you. So what are you going to do?
Most motivational speakers don’t have…it. They want…it! But don’t get…it…not until you attain your full right to…it. Your success allows them the opportunity to attach their name to…it. Job head hunters, acting and dancing coaches, managers and agents are guilty of the not so…it…crime.
Colonel Tom Parker is the most famous…it…robber in the world. He claims to have created Elvis Presley. Baseball legend Ted Williams’ son wanted his father’s legacy to live on so he collected DNA to which he would one day sell. American car companies have spent billions of dollars creating decades of…it….only to learn in 2009 there aren’t too many of us who want it.
Artnet is willing to admit having…it…is nothing more than mojo. It doesn’t have to be people connected just something spectacular like a new museum, a flower, a colorful blouse or magazine. A simple sketch on a napkin can create so much…it…the world might in fact race to the location to see…it…for themselves.
Research shows the greatest Rock n Roll song of all time is Satisfaction from The Rolling Stones...did…it… make the band or did the bands…it…make the song? Another good example is Beyonces’ late winter success titled Single Ladies…easily one of the most contagious songs to hit radio airwaves in decades. The current edition of Rollingstone Magazine praises not Beyonce for that vibration that enters our skulls doing nothing more than singing all day but rather the writer. Three paragraphs deep into the story, not a radio or VH-1 nearby, my inner child hasn’t stopped performing Single Ladies the entire morning.
Who gets credit for having the…it…in this hit?
What is…it? What would you do if you had…it? The good news about…it…is that it’s everywhere! Betsy Ross sewed her first flag at the age of twenty…her most famous work wasn’t delivered through her fingertips until 1777. She didn’t sign autographs or leap on trains to cities begging to touch her. She didn’t appear on 60 Minutes with Dan Rather or answer questions from Phil Donahue. I do wonder how she would’ve faired on Celebrity Apprentice…a girl under so much pressure to create a representation of not one year but hundreds…sounds like her…it…was perfectly wired…therefore, Donald couldn’t have said, “You’re fired.”
arroecollins@clearchannel.com
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