Its not that I’m a snoop or have a burning desire to catch tossed out passing phrases from people I’ll never see again; we’ve either evolved into an extremely vocal crowd of wandering gadget collectors or I hear dead people.
Nothing inspires me more than a set of unperfected lips that failed to abide by the keep it to yourself rules and swiftly let fly all that was inside. Why should we waste so much time in states of assumption if people are incredibly willing to give you what you think they’re thinking?
If more time was spent paying attention to what other’s are throwing out the next great invention might be connected to your name.
Jim Delligatti kept his ears clean as a medical machine making sure he was constantly up to date with his clients demands; they wanted more burger, bigger flavor, an experience that complimented rather than took from their busy life and schedule. The company Jim worked for was extremely strict and very determined to never step off a path of success until the day Mr. Delligatti added another sliver of bread and meat to the already extremely popular sandwich; we’re talking two all beef patties special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.
Being a snoop or catcher of vocal vibrations bouncing off walls decorated with happy faces and bright colors gave way for Jim to invent the Big Mac.
The first microwave oven was introduced to the world when Percy Spencer accidently took his thoughts about improving radar technology and melted a chocolate bar.
Stepping outside the bun isn’t a new millennium or a post recession act of courage; the power to deliver requires nothing more than chance meeting reality.
Thomas Edison tried over 1,000 times to make light work inside a glass bulb. Samuel L Clemmons (Mark Twain) tore up the guidelines of grammar and proper punctuation to become one of this nations most inspiring storytellers. When asked about writing his autobiography the reaction was to abruptly interrupt the interviewer, “What I write is about my life…why would you want anything more?”
Once finally convinced the pages were to be released 100 years after his passing giving writers and publishers in 2011 the opportunity to live life through his eyes in ways of better understanding how to pick up after everything feels like its been dropped off.
The journey to get there is almost never as simple as picking up a writing instrument, guitar, chicken wing, football or acting lesson; and yet more today than anytime in history we’ve been gifted with an equal playing field.
Corporate Pyramids are passé…the worker bee’s have nothing to lose because everything’s already been taken away. Time being time and a lot is required in an age where trust isn’t so readily available…the new goal is to locate leverage.
Mission statements based on do as I do not as I say are quickly being replaced by open door standards based on trying new things.
Seth Godin helps paint the new portrait of a much different landscape; the idea of chasing dreams up a company ladder doesn’t fit well in the recently laid out walls of a new business nation.”
Innovation and leaders who understand the reason for change have resurfaced the city streets of getting known and loved without totally whacking out other people’s energies to feed your personal bank account.
On the other side of the mirror; major corporations have grocery store shelves to fill and millions of cars to get off the assembly line onto car lots oversaturated with the some of the hardest working sales reps on earth. Nobody is out to rip you off…this nation has had the life sucked out of it; 98% of the workforce is locked in survivor mode with no air left in its lungs to reach up to the weather wood on the stage and pull off an encore performance.
The little guy business is listening where as big business can still afford valuable research based on what people demanded six months ago. I love taking phone surveys not because I enjoy sharing information but it gives me a clear shot at talking to someone who accepted a job because they are trying to survive. I ask to further my education on how a real America is keeping its life together versus what People Magazine describes.
I find pleasure in playing the stupid childhood game 20 questions. By the time they get off the phone I have enough information to write ten blogs and do seventy five radio breaks. Through modern technology I’m able to share a thought on the radio based on what I experienced or heard, a listener instantly responds on Face Book, Twitter or email and within seconds I connect right back creating a relationship. I may never get the chance to be the on-air jock I dreamed of becoming as a child but damn if I’m not going to continue taking Broadcasting to the next level which is through Social Media. No bosses to tell me to brag about another four in a row without interuption...wait I just talked!
Seth Godin admits growth and success are now inextricably linked to breaking the old rules.
Like prayer…sometimes you gotta stop texting and fricken listen. That’s how you get ahead in a world consumed by too much BS about nothing.
I will always believe in you first…
arroecollins@clearchannel.com
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