Saturday, January 16, 2010

Middle America has lost a voice...Francine Cucienello

There's no feeling better than the one chance you get to see the dreams of an intern become a reality. It has nothing to do with ratings, money or a brotherhood of players who colleged together...the raw gift handed to a person is a calling and those truly dedicated and loyal to the art of radio can't just hear it but see it in the seconds of first meeting.

It's like a woodcarver who sits staring at a single tree never taking his mind off a heart warming sound he'll one day bring from the rings of life. Once felt, patience becomes the path and its within those chapters the diamond begins to surface.

Broadcasting is a sport. Those who play it for real make it their life. If you're lucky enough the talkers, performers and joke keepers might squeeze ten to thirty years from an industry crafted by decision makers who have nothing to do with the four walls that make up the initial tunnel leading to a listeners ears...those with a purpose to share keep marching forward.

That's what I saw in this intern nearly twenty years ago here in Charlotte.

She was destined to do talk radio before talk radio was cool and she didnt stop wanting the want until programmers started realizing women have just as much a voice as guys who think they know it all.

At the age of 43 Francine Cucienello suffered a heart attack. It's obvious God needed a woman's point of view on a newly opened station on a passing cloud.

It is a great loss because if you truly knew of her, then you know of her hard work, dedication and loyalty to the listener. She shall be missed in Louisville, KY and within the ranks of great radio held by the palms of communicators selected to share simple thoughts that become a whole lot.

arroecollins@clearchannel.com

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